ConvertKit Illustration System
As part of my role as the contract designer and illustrator on the ConvertKit team, I created a complete, 3 level illustration system for the ConvertKit brand with the guidance and feedback of the Creative Director, Charli Prangley.
You can watch Charli and I talk through the process in this YouTube video!
Some of the Level 3 (most complex) illustrations from the system
An example of the three illustration levels for one concept, grow your audience.
Some level 1 illustrations in action on the ConvertKit home page
A few level 3 illustrations in use on social media graphics
The level 3 illustration for segmentation and tagging in four different colour schemes - every illustration can be used in all of the ConvertKit brand colour palettes, including dark mode.
“We worked with Hollie to develop a whole system of illustrations for ConvertKit and we’re SO happy with the results. The process was enjoyable and collaborative, and Hollie is great at taking feedback and art direction. We’ve ended up with a flexible system that’s being used by both our brand and product design teams to bring more creative brand expression to our work.”
